Software Engineers rarely have time to read books. So when an engineer gets excited about something they are reading, I’m on board. I’ll buy the book and read it too; to build ubiquitous language on our team. It fosters clear communication; I like to call it ubiquitous reading.

(Ubiquitous Language is a term coined by Eric Evans in Domain Driven Design (which I have not yet read, tbh). A great article describing the concept is Ubiquitous Language & the Joy of Naming).